Beyond the Banner Advertising

First generation banner advertising and the website-as-advertisement approach are starting to be replaced by new, exciting ways of reaching the Internet audience. The technologies used to deliver rich media content on the Web have reached a critical mass; advertising agencies and content developers are recognizing that many of the barriers to effective online advertising have disappeared. Now, more and more advertisements from print media and television are being repurposed and enhanced for delivery on the Internet.

The mission of Blue Platypus is to create next-generation entertainment and advertising for the Web. Our business is the development of beyond-the-banner advertising and promotional content for websites. As a value-added service partner for advertising agencies, our company makes an excellent complement to inhouse design teams. We handle the online component of integrated marketing campaigns, using the most appropriate technologies to deliver your content in creative new ways. Let your imagination run free, and we'll take care of the details.

Suite of Development Services

The next generation advertising methods that we provide for our clients include:

• Product Concept Games - Make your products fun and informative!
• Banners - Static, animated, interactive, and more
• PopUp Ads - Small advertisements that appear in response to user actions
• Interstitials - Short advertisements that display while primary destination URL loads
• Webfomercials or Web Advertorials - The Internet counterpart to television commercials
• Interactive Product Branding - Product placement in interactive environments
• Methods to track next generation advertisements - both demographic and psychographic

• Rapid Turnaround
  Pre-existing libraries of artwork and object code save time, allowing us to focus on your specific needs.
• Online Review
  The latest designs are posted daily to a hidden website.
• Instant Feedback
  Your spoken or emailed comments are heard and integrated quickly.
• Zero Delays
  As you review one phase of design, we are already developing the next stage.
• Customized Solutions
  You choose which next generation advertising methods suit your project needs.
• Professional Production Staff
  Our team of programmers & artists are thoroughly familiar with digital technologies.
• Lump Sum / Flat Rates
  Customized packages are created to suit your needs and budget.

The next generation of online advertising is being typified by engaging, interactive advertising content. Online consumers crave high quality, free entertainment; advertisers who provide this alongside their messages will prosper in the Internet marketplace of the future. Feedback, a missing component of all traditional advertising methods, allows for direct communication with the customer as well as the collection of important demographic, behavioral, and psychographic statistics. The freewheeling, interactive nature of the Internet presents many challenges to advertisers, but those who answer the opportunities there stand to benefit immensely.

Our techniques allow you to give your website audience the meaningful, informative experiences they desire. Let Blue Platypus help you develop a unique advertising presence on the Web. Call us this week at 415.387.3824 to schedule a meeting!