Next generation advertising provides methods of behavior tracking that have not previously been available. Through effective advertising design and testing criteria, advertisers can determine many different aspects of buying behavior and user preferences. Unlike advertisement-centered "click through" statistics, site-centered and visit-centered behavior tracking provides higher level feedback.
Immersive media, such as those provided by VRML, Shockwave, Java, and the most recent browser releases (Communicator and IE 4), provide opportunities to incorporate advertisements into background objects. These objects can record and provide information back to the advertiser regarding the user's interaction with them.
Among the types of information that will be of importance to advertisers are user preferences and choices in situations where all other things are equal. Success of advertising campaigns can be tracked through game play and email competitions. With a well-designed Web marketing campaign, tracking methods may be employed to assess the effectiveness and perceptions within specific target audiences.
Shockwave Tracking Example
This is the same Shockwave file as displayed on the Interactive Product Placement page. Read on to discover the keystrokes that unlock the statistical data being tracked there!
How do I see the statistics?
Hold down the control AND shift keys, and roll over products to see their statistics.
Click on the Blue Platypus logo above the refrigerator to display stats for all products.
